The Corporate World Isn’t a Straight Line. Good News — You Don’t Have to Walk It Alone.
With Mami’s determination to force her daughter to obey the laws of the church, Xiomara
understands that her thoughts are best kept to herself. So when she is invited to join her school’s
slam poetry club, she doesn’t her mami finding out. But she still can’t stop thinking about
performing her poems. are best kept to herself.
600
ARTICLES
40
ACTIVE READERS
18
BOOKS PUBLISHED
MY STORY
I’m currently the Vice President at Unilever in London, where I’ve spent over 22 years building global brands, leading brilliant teams, and solving the occasional business mystery (some with more coffee than clues).
Beyond the boardrooms and brand charts, what really gets me going is people. Especially young professionals trying to decode the strange language of corporate life. That’s why I wrote Dear Rookie, Don’t Panic, a no-fluff, slightly cheeky guide packed with real talk, smart tips, and the kind of advice you wish someone gave you on day one.
Whether I’m writing, mentoring, or speaking at events, my mission is pretty simple:
Help you dodge the usual career potholes, make savvy moves, and turn your corporate chaos into career confidence.
But beyond the boardrooms and brand charts, what really gets me going is people. Especially young professionals trying to decode the strange language of corporate life. That’s why I wrote Dear Rookie, Don’t Panic, a no-fluff, slightly cheeky guide packed with real talk, smart tips, and the kind of advice you wish someone gave you on day one. Whether I’m writing, mentoring, or speaking at events, my mission is pretty simple: Help you dodge the usual career potholes, make savvy moves, and turn your corporate chaos into career confidence.
Mohamed Arafa
